Hi 👋, I'm Lucas, but you can call me Neg.  

"I graduated in journalism, but ended up writing PR headlines in advertising agencies".

If I had to describe my carrer as a copywriter in a line that would be it. But since I still got that journalist in me I'll dig a little a deeper. 

I started my advertising career very young, at 3 years old 🖇️. After a long break I got back to it in 2017 and worked with agencies like: akm, Publicis, and Ogilvy. Since 2022, I have had the opportunity to be one of the first creatives to help build Droga5 in Brazil. Along the way I've worked on global, LATAM, and national projects trying to get headlines for clients like: Netflix, Kimberly-Clark, Samsung, Panasonic, Nestlé, Kwai, and Hershey's. 

When I'm not working you can find me: writing other stuff 🔗, discussing sports like a specialist, philosophizing without any theoretical knowledge, getting the Spotify suggestions confused, shopping for "my list" on Netflix until I decide to watch a culinary show again, failing to cook, or drawing with my finger on Notes ⛓️‍💥.

Oh, and one last thing I'm also a EU Citizen 🇪🇺. 

Experience

Sr. Copywriter
Droga5 (2021 – Now)

Copywriter
Ogilvy (2019 - 2021)

Copywriter
Publicis (2018 - 2019)

Intern to Copywriter
akm (2016 - 2018)

Baby in a commercial
Freelance (1998)

Contact

✉️ lucasdnegreiros@gmail.com
💬 +55 11 999 437 180

Awards those headlines - and some pretty awesome people - helped me get: