Unlocker
Samsung
Samsung
โ Samsung wanted to hijack young people from Apple. So we went into the habitat of our target: college. But there's a problem, universities and schools are seriously questioning to ban smartphones in class. Well, that's because they're used with the forbidden fruit. Galaxy A.I. can help students get the best out of their classes, and that's what we show in our campaign for Latin America ๐จ๐ด๐ง๐ท๐ช๐จ๐ฆ๐ท๐ง๐ด๐จ๐ฑ
๐ชบ Easter Eggs
Can you find all the hidden messages? We poked Apple several times during the film. Not only in the core idea, but with a few references in the scenes.




Role: concept/copy
๐ Credits:
Agency: Droga5
CCO: Renato Zandonรก
CDs: Lucas Antunes, Natalia Mamede
CW: Lucas Neg, Bruno Milk
ADs: Carlos Yanke, Isac Neto
Design Director: Fabio Cristo
Desinger: Renato Pรญcolo