Unlocker
Samsung

โž• Samsung wanted to hijack young people from Apple. So we went into the habitat of our target: college. But there's a problem, universities and schools are seriously questioning to ban smartphones in class. Well, that's because they're used with the forbidden fruit. Galaxy A.I. can help students get the best out of their classes, and that's what we show in our campaign for Latin America ๐Ÿ‡จ๐Ÿ‡ด๐Ÿ‡ง๐Ÿ‡ท๐Ÿ‡ช๐Ÿ‡จ๐Ÿ‡ฆ๐Ÿ‡ท๐Ÿ‡ง๐Ÿ‡ด๐Ÿ‡จ๐Ÿ‡ฑ 






๐Ÿชบ Easter Eggs
Can you find all the hidden messages? We poked Apple several times during the film. Not only in the core idea, but with a few references in the scenes. 






Role: concept/copy

 
๐Ÿ‘ Credits:
Agency: Droga5
CCO: Renato Zandonรก
CDs: Lucas Antunes, Natalia Mamede
CW: Lucas Neg, Bruno Milk 
ADs: Carlos Yanke, Isac Neto 
Design Director: Fabio Cristo
Desinger: Renato Pรญcolo 



 

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