Shield The Monkeys
Ponte Preta F.C.
& São Paulo Secretary of State for Health
Ponte Preta F.C.
& São Paulo Secretary of State for Health
➕ This is a campaign that unite most of my passions: football, social wellness, a creative insight and monkeys, I mean animals. But mostly monkeys. Anyway, to raise awareness for epidemic yellow fever we used one of the most famous teams in Brazil to raise the flag for an important matter: don't kill monkeys, take vaccine. FYI: Ponte Preta is the oldest team in Brazil. It's mascot is a monkey.









Role: idea/concept/copy
👏 Credits:
Agency: akm
CD: Tom Soraire
CW: Lucas Neg, Fabiano Soares
ADs: Wirley "T" Almeida, Maurício Quitero