Peternity Leave
Petz

➕ The first few days with your new pet are crucial for your relationship. Especially for adopted ones. That's why we decided to create a leave for people who adopt pets. And action like that could not end inside Petz, so we invited other brands to participate on social media, beginning a conversation about the subject. This campaign is still in progress, and other brands are being invited or volunteering to participate.








🤝 Vivo, the largest telecommunications company in Brazil, was the first of some companies to adopt our project. And GPTW now considers it a bonus on their evaluation process.





︎︎︎ You can have your logo here! Adopt Peternity Leave in your company too 😎️.




Role: idea/concept/copy

👏 Credits:
Agency: Ogilvy
Role: idea/concept/copy
ECDs: Marcio Fritzen, Daniel Schiavon
CDs: Guilherme Moreira, Diego Wortmann
CW: Lucas Neg
AD: Pedro Gouveia
Illustration: Zuza Avelino


Copywriter Not Reserved ®