Leo's Sneakers
Panasonic

➕ Leo is Panasonic Batteries' mascot. And for children's day we needed to create a campaign that made parents and their children care about Leo, and also recognize Panasonic Batteries as longer lasting. So we wrote a story that everyone can relate to: the story of your favorite thing growing up. A story about how great moments not always last as long as we wished they would. A story about how time flies by, and the only thing forever-lasting are the memories. *This was the first film of Leo ever to be produced outside Japan.
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Role: idea/concept/copy

👏 Credits:
Agency: Ogilvy
Role: idea/concept/copy
ECD: Daniel Schiavon
CDs: Mathias Almeida, Teco Cipriano
CW: Lucas Neg, Fellipe Abreu
ADs: Pedro Gouveia, Vitor Prado


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