Lucas Neg – ASSOCIATE CREATIVE DIRECTOR

  @GUT


Made Of Courage
Nike x Vasco
➕ To pay homage to a team that plays even against all odds, we used its iconic stripe to represent the courage that lights up their path to face the darkness of the unknown and change history.












Role: idea/concept/copy
 
👏 Credits: 
Agency: AKQA
CCO: Renato Zandoná
ECD: Felipe Petroni
CDs: Daniel Neme, Marcos Lee
CW: Lucas Negreiros
ADs: Marina Maia Meireles, Tai Reis
Edit & Motion: And Lima



Copywriter Not Reserved ®