Inclusion Cookies
Nestlé
Nestlé
➕ Nestlé's Passatempo is one of the most famous cookies in Brazil. Iconic for its drawings on top of the cookies, the brand has always promoted kid interaction through play. So we decided that it was time for play to promote more than interaction; it could promote inclusion. And that's why we created new drawings for the cookies: Sign Language Letters.
Role: idea
👏 Credits:
Agency: Publicis
ECDS: Dani Ribeiro, Fabio Astolpho
CD: Leandro Pinheiro
ACDs: Vinicius Dissenha Claudino, Ricardo Sarno
CWs: Lucas Negreiros, Igor Carneiro, Anderson Dias
AD: Lucas Andrade