Inclusion Cookies
Nestlé
Nestlé
➕ Nestlé's Passatempo is one of the most famous cookies in Brazil. Iconic for it's drawings on top of the cookies the brand has always promoted the interaction of kid through play. So we decided that it was time that play could promote more than interactions, it could promote inclusions. And that's why we created new drawings for Passatempo: sign language letters.















Role: idea
👏 Credits:
Agency: Publicis
ECDS: Dani Ribeiro, Fabio Astolpho
CD: Leandro Pinheiro
ACDs: Vinicius Dissenha Claudino, Ricardo Sarno
CWs: Lucas Neg, Igor Carneiro, Anderson Dias
AD: Lucas Andrade