KKKKK
Kwai

➕ How do you laugh? Hahahaha? Jajajaja? 5555? Laughing is a universal language, but has many accents. Here in Brazil, the most popular is KKKKK. For the first campaign for Kwai in Brazil, we added the brand purpose to its name: Kkkkkwai is going to make your life more fun. (ENGLISH SUBTITLES AVAILABLE)

💃 Soundtrack Challenge
The soundtrack we produced for the campaign with the film director and music producer Zamba became a challenge on Kwai with over 400k organic videos (so far), including: Fitdance (the most famous dance group in Brazil), a nunn, and regular people too.

Role: idea/concept/copy

👏 Credits:
Agency: Ogilvy
ECD: Daniel Schiavon
CW: Lucas Neg, Beatriz Fiori
ADs: Pedro A. Miranda, Yasmin Oliveira, Vitor Prado

💃 Soundtrack Challenge
The soundtrack we produced for the campaign with the film director and music producer Zamba became a challenge on Kwai with over 400k organic videos (so far), including: Fitdance (the most famous dance group in Brazil), a nunn, and regular people too.

Copywriter Not Reserved ®

Selected Work ™ 2024

💃 Soundtrack Challenge The soundtrack we produced for the campaign with the film director and music producer Zamba became a challenge on Kwai with over 400k organic videos (so far), including: Fitdance (the most famous dance group in Brazil), a nunn, and regular people too.

Copywriter Not Reserved ®

Selected Work ™ 2024

💃 Soundtrack Challenge
The soundtrack we produced for the campaign with the film director and music producer Zamba became a challenge on Kwai with over 400k organic videos (so far), including: Fitdance (the most famous dance group in Brazil), a nunn, and regular people too.