Welcome, 8th Billion Baby
Huggies
Huggies
➕ Baby, this is called an OPPORTUNITY! On November 15th 2022, we launched a campaign to welcome baby number 8 billion and invited the whole world to let us know what they love about living here (not Mars, as some other people 🤷🏼♂️). And since we didn't know where this baby would land, we took the campaign across the globe. So no matter where this baby arrived, there would be welcoming messages.
Role: idea/concept/copy
👏 Credits:
Agency: Droga5
ECD: Juliana Cobb
CDs: Natalia Mamede, Caio Scaff
CW: Lucas Negreiros, Luiza Barbosa, Lucas Pereira
ADs: Caique "Cake" Nobrega, Vinicius Chiconato