Disney 100 years
Huggies

➕ To celebrate Disney's 100-years and the partnership with Huggies, we created a global interactive campaign to show Disney's characters and babies share the same everyday stories. In our match-cut interactive film, you could go from our world to Disney World with the touch of a button. A film you could watch many, many times.

✨ Interactive Experience
Every click on the screen was magical, and every combination could lead you to a new experience or a new discovery. Watch the screen recording of the website to see how it was.

.🎬 Match Cut
We filmed baby moments using Disney scenes as references so that everytime you interacted with the film you would go from our world to Disney's in a match cut from one shot to another. Check out every matching scene.

Role: idea/concept/copy

👏 Credits:
Agency: Droga5
ECD: Juliana Cobb
CDs: Natalia Mamede, Caio Scaff
CW: Lucas Neg
ADs: Caique "Cake" Nobrega, Vinicius Chiconato

✨ Interactive Experience
Every click on the screen was magical, and every combination could lead you to a new experience or a new discovery. Watch the screen recording of the website to see how it was.

.🎬 Match Cut
We filmed baby moments using Disney scenes as references so that everytime you interacted with the film you would go from our world to Disney's in a match cut from one shot to another. Check out every matching scene.

Copywriter Not Reserved ®

Selected Work ™ 2024

✨ Interactive Experience Every click on the screen was magical, and every combination could lead you to a new experience or a new discovery. Watch the screen recording of the website to see how it was.

.🎬 Match Cut We filmed baby moments using Disney scenes as references so that everytime you interacted with the film you would go from our world to Disney's in a match cut from one shot to another. Check out every matching scene.

Copywriter Not Reserved ®

Selected Work ™ 2024

✨ Interactive Experience
Every click on the screen was magical, and every combination could lead you to a new experience or a new discovery. Watch the screen recording of the website to see how it was.

.🎬 Match Cut
We filmed baby moments using Disney scenes as references so that everytime you interacted with the film you would go from our world to Disney's in a match cut from one shot to another. Check out every matching scene.