Hold The Bar
Hershey's
Hershey's
➕ A campaign to raise the bar in how to be a "gringo" chocolate brand and still be part of Brazilian culture conversation. Memes, 90's hit and a literal joke. Since we don't care about football until we win a World Cup again, I guess this is all Brazilians love the most.
📺 Holding the Bar Was Entertaining
We created more than 100 videos for people to be entertained, bored, annoyed, joyed, while trying their best to hold the bar. From playing "who blinks first" to listening to LC on a Capela, the more you hold, the more you see. Check out some of the content on the playlist.
Role: copy
👏 Credits:
Agency: akm
CD: Adriano Panda
ACDs: Erica Igue, Rodrigo Joia
CW: Lucas Neg, Bianca Ramos
ADs: Maurício Quitero, Wirley "T" Almeida
👏 Credits:
Agency: akm
CD: Adriano Panda
ACDs: Erica Igue, Rodrigo Joia
CW: Lucas Neg, Bianca Ramos
ADs: Maurício Quitero, Wirley "T" Almeida